TweetMarketing events represent a key opportunity for businesses of all sizes to spread the word about the products or services they offer, network with other industry players and develop relationships with potential clients.
Of course, big exhibitions will also attract countless other companies with the same aims, so making your firm stand out from the rest is key to making sure the event is a success. Buying space at an exhibition can be expensive, which is why it’s vital you have a plan in place to ensure the money – and time – invested in having a presence there is not wasted.
Even businesses showcasing the most innovative new product at an exhibition will struggle to drum up interest unless attendees are aware of your firm and what you offer. In the weeks and months leading up to an event, take some time to plan out your exhibition booth and look at ways of making it as eye catching as possible.
After all, visitors are more likely to be drawn to well-designed stand that clearly and attractively explains the company and its products than a drab, dreary effort that does little to grab their attention. Remember, the stand’s design will probably be the first thing an exhibition attendee sees, so make sure you leave a good first impression.
Once you have drawn visitors to your stand, the next step is to make sure you have the staff and materials on hand to explain your products or services. Flatscreen monitors equipped with speakers can be used to play promotional videoclips, alternatively have a wireless-enabled laptop so you can offer web demos.
Of course, in an ideal world it would be possible to close deals there and then at the stand and leave the marketing event with a host of new clients, but, practically, you’ll need to follow up the enquiries you had at the event.
This is where items like promotional printed pens come in. Keep a stock of these at your stand to hand out to potential customers throughout the day, so that if you are unable to agree on a deal you can at least ensure you will remain in the client’s mind after they have left. Items with a practical use, like pens, are perfect to hand out at trade shows and exhibitions because the prospective customer is likely to keep hold of them and use them on a regular basis, acting as a constant reminder of your company and the services it provides.
That’s not to say you should rely solely on the promotional items you hand out at the show. Sometimes it can take several weeks, if not months, to turn a lead into a sale. The most important thing to do is not give up until you have had another chance to meet with the prospective client, either over the phone or face-to-face, to demonstrate the value of your offering and show them how much you want their business. If you follow this strategy, there is no reason why marketing events cannot lead to a raft of new business for your firm.